acc/206, acc/350, acc/401, acc/410, acc/557, acc/560, acc/563, acc/564, acc/570, acc/571, acc/576, acc/577, bus/230, bus/309, bus/310, bus/322, bus/325, bus/335, bus/365, bus/402, bus/430 bus/490, bus/499, bus/501, bus/515, bus/517, bus/518, bus/519, bus/521, bus/526, bus/599, cis/210, cis/341, cis/499, cis/500, cis/502, cis/505, cis/511, cis/513, cis/515,cis/518, cis/521, cis/524, cis/525, cis/552, cis/555, cis/562, eco/302, eco/305, eco/405, eco/410, eco/450, eco/550, fin/320, fin/350, fin/534, fin/540, hrm/500, hrm/530, leg/320, leg/500, leg/505, mkt/475, mkt/500, mkt/505, pad/500,pad/530, Week 8 Quiz, Assignments, Exam, Discussion Questions, Homework Problems – Strayer University New

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Chapter 10 and 11

 

 

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Quiz 7 Chapter 8

 

 

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Quiz 7 Chapter 7

 

 

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Quiz 7 Chapter 10

 

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Quiz 7 Chapter 10

 

 

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Week 8 Assignment 3: Integrated Case Study: Bandon Group, Inc.

 

 

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Chapter 12 and 13

 

 

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Quiz 7 Chapter 10 and 11

 

 

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Quiz 7 Chapter 10

 

 

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Quiz 7 Chapter 13 and 14

 

 

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Quiz 6 Chapter 11 and 12

 

 

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Quiz 6 Chapter 14 and 15

 

 

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Quiz 7 Chapter 16 and 17

 

 

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Quiz 8 Chapter 14 and 15

 

 

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Quiz 7 Chapter 11 and 12

 

 

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acc 206, acc 350, acc 401, acc 410, acc 557, acc 560, acc 563, acc 564, acc 570, acc 571, acc 576, acc 577, bus 230, bus 309, bus 310, bus 322, bus 325, bus 335, bus 365, bus 402, bus 430 bus 490, bus 499, bus 501, bus 515, bus 517, bus 518, bus 519, bus 521, bus 526, bus 599, cis 210, cis 341, cis 499, cis 500, cis 502, cis 505, cis 511, cis 513, cis 515,cis 518, cis 521, cis 524, cis 525, cis 552, cis 555, cis 562, eco 302, eco 305, eco 405, eco 410, eco 450, eco 550, fin 320, fin 350, fin 534, fin 540, hrm 500, hrm 530, leg 320, leg 500, leg 505, mkt 475, mkt 500, mkt 505, pad 500,pad 530,
Week 8 Exam, Quiz, Assignments, Discussion Questions, Homework Problems

acc 206, acc 350, acc 401, acc 410, acc 557, acc 560, acc 563, acc 564, acc 570, acc 571, acc 576, acc 577, bus 230, bus 309, bus 310, bus 322, bus 325, bus 335, bus 365, bus 402, bus 430 bus 490, bus 499, bus 501, bus 515, bus 517, bus 518, bus 519, bus 521, bus 526, bus 599, cis 210, cis 341, cis 499, cis 500, cis 502, cis 505, cis 511, cis 513, cis 515,cis 518, cis 521, cis 524, cis 525, cis 552, cis 555, cis 562, eco 302, eco 305, eco 405, eco 410, eco 450, eco 550, fin 320, fin 350, fin 534, fin 540, hrm 500, hrm 530, leg 320, leg 500, leg 505, mkt 475, mkt 500, mkt 505, pad 500,pad 530, Week 8 Quiz, Assignments, Exam, Discussion Questions, Homework Problems – Strayer University New

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Quiz 6 Chapter 16

 

 

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Quiz 6 Chapter 7

 

 

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Chapter 12

 

 

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Quiz Chapter 11

 

 

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Week 8 Quiz 7: Chapter 11

 

 

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Chapter 13 and 14

 

 

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Week 8 Quiz 6: Chapters 11 and 12

 

 

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Assignment 1: Emerging Issues Task Force

 

 

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Chapter 10 and 11

 

 

BUS 309 Week 8 Quiz – Strayer

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Quiz 7 Chapter 8

 

 

BUS 310 Week 8 Assignment 2 – Strayer
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Assignment 2: Creating Your Dream Job

 

 

BUS 310 Week 8 Discussion Questions – Strayer

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BUS 322 Assignment 3: Leadership, Teambuilding, and Communication

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BUS 322 Week 8 Discussion Questions – Strayer

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BUS 325 Week 8 Quiz – Strayer

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Quiz 7 Chapter 7

 

 

BUS 335 Week 8 Quiz – Strayer

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Quiz 7 Chapter 10

 

BUS 365 Week 8 Quiz – Strayer

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Quiz 7 Chapter 10

 

 

BUS 402 Assignment 2: Expanding Your Business

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BUS 402 Week 8 Discussion Questions – Strayer

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Assignment 2: Inventory Management

 

 

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BUS 490 Week 8 Assignment 2 – Strayer NEW
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Assignment 2: Preparing a Comprehensive Case Analysis, Part 2

 

 

BUS 499 Week 8 Assignment 4 – Strayer NEW
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Assignment 4: Merger, Acquisition, and International Strategies

 

 

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Assignment 4: Technical and Cost or Price Evaluations and Price Reasonableness

 

 

BUS 508 Week 8 Discussion Question – Strayer

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BUS 510 Week 8 Assignment 4 – Strayer New

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Assignment 4: Responding to the Result

 

 

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BUS 517 Week 8 Discussion Questions – Strayer NEW

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BUS 518 Week 8 Assignment 4 – Strayer
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Assignment 4: Building of Memory: Managing Creativity Through Action

 

 

BUS 518 Week 8 Discussion Questions – Strayer New

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BUS 526 Week 8 Assignment 4 – Strayer New

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Assignment 4: Negotiating for Your Employer

 

 

BUS 599 Week 8 Project Deliverable 4 – Strayer New
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Project Deliverable 4: Business Plan – Draft

 

 

CIS 210 Week 8 Case Study 2 – Strayer NEW
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Case Study 2: Application Architecture

 

 

CIS 341 Week 8 Assignment 2 – Strayer
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Assignment 2: Identifying Potential Risk, Response, and Recovery

 

 

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Case Study 2: Wireless and Mobile Technologies

 

 

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Case Study 4: Remote Access Attacks

 

 

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CIS 505 Week 8 Discussion Questions – Strayer

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CIS 511 Assignment 3 Integrated Case Study: Bandon Group, Inc.

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Week 8 Assignment 3: Integrated Case Study: Bandon Group, Inc.

 

 

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Assignment 3: Wireless Security Policy

 

 

CIS 515 Week 8 Case Study – Strayer
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Case Study: Database Development

 

 

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Case Study 2: Why Six-Sigma Efforts Do Not Apply to Software

 

 

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Assignment 6: Economic Potential of Service-Oriented Architecture

 

 

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Assignment 3: Direct Manipulation

 

 

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Case Study 2: Primavera Gets Agile

 

 

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Assignment 2: Worms and Viruses and Trojans

 

 

CIS 555 Week 8 Case Study 1 – Strayer New

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Case Study 1: Athens Medical Claims Reengineering

 

 

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Case Study 3: Analyzing Stuxnet

 

 

ECO 302 Week 8 Quiz – Strayer

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Chapter 12 and 13

 

 

ECO 305 Week 8 Quiz – Strayer

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Quiz 7 Chapter 10 and 11

 

 

ECO 405 Week 8 Quiz – Strayer

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Quiz 7 Chapter 10

 

 

ECO 410 Week 8 Quiz – Strayer

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Quiz 7 Chapter 13 and 14

 

 

ECO 450 Week 8 Quiz – Strayer

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Quiz 6 Chapter 11 and 12

 

 

ECO 550 Week 8 Discussion Questions – Strayer NEW

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FIN 320 Week 8 Quiz – Strayer

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Quiz 6 Chapter 14 and 15

 

 

FIN 350 Week 8 Quiz – Strayer

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Quiz 7 Chapter 16 and 17

 

 

FIN 534 Homework Set 4 – Strayer

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FIN 540 Week 8 Homework Problems – Strayer NEW

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HRM 500 Week 8 Assignment 3: Performance Management
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HRM 500 Week 8 Discussion Questions – Strayer

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HRM 530 Week 8 Assignment 4 – Strayer NEW

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Assignment 4: HR Training Class

 

 

LEG 320 Week 8 Quiz – Strayer

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Quiz 8 Chapter 14 and 15

 

 

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LEG 505 Assignment 4: Contract Change Evaluation
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MKT 475 Week 8 Quiz – Strayer

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Quiz 7 Chapter 11 and 12

 

 

MKT 500 Assignment 2: Part B: Your Marketing Plan
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MKT 500 Week 8 Discussion Question – Strayer

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MKT 505 Week 8 Assignment 2 – Strayer

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Assignment 2: Developing a Marketing Strategy for a Multinational Company

 

 

PAD 500 Week 8 Discussion Questions – Strayer NEW

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PAD 530 Week 8 Discussion Questions – Strayer NEW

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Week 8 Exam, Quiz, Assignments, Discussion Questions, Homework Problems

PAD 530 Week 8 Discussion Questions – Strayer University NEW

PAD/530 Week 8 Discussion Questions – Strayer NEW

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Week 8 DQ 1
“Public Sector Pensions and Benefits” Please respond to the following:
• Review the author’s statement in Chapter 13: “New-generation human resource managers must add to their work portfolios how to help employees make appropriate decisions about participation, contribution, and even investment in their benefit packages so that they better enable themselves when they retire to maintain the standard of living they had when they were working.” Analyze your own retirement pension and benefits package, (or absence of a company-provided package) and offer three pieces of advice to Generation X-ers and Generation Y-ers regarding their retirement.

o Discuss at least two pros and two cons of allowing public employees to bargain collectively with their agencies about their retirement benefits (OPEB). (Refer to Table 13.4 Benefits Reform Dimensions in Chapter 13.)
Class, please follow this format when responding:
Analyze your own retirement pension and benefits package, (or absence of a company-provided package) and offer three pieces of advice to Generation X-ers and Generation Y-ers regarding their retirement:
1) (place your response here)
2) (place your response here)
3) (place your response here)

Discuss at least two pros and two cons of allowing public employees to bargain:
Pro 1: (place your response here)
Pro 2: (place your response here)
Con 1: (place your response here)
Con 2: (place your response here)

Week 8 DQ 2
“Managing Human Resources to Improve Organizational Productivity” Please respond to the following:
• Debate It: According to the Office of Personnel Management, federal regulations provide for four forms of awards that can be given to federal employees: lump-sum cash awards, honorary awards, informal recognition awards, and time-off awards. Take a position on which award is favorable to current (a) Baby Boomers already employed in public service, (b) Baby Boomers returning to public service after retirement, (c) Generation X-ers, and (d) Generation Y-ers. Provide a rationale for your views.
• Debate It: Take a position for or against this statement: A performance appraisal with no monetary component can be effective. Provide a rationale for your views.
Class, please follow this format when responding:
Debate It: Take a position on which award is favorable to current (Provide a rationale for your views)
(a) Baby Boomers already employed in public service (Place your response here)
(b) Baby Boomers returning to public service after retirement (Place your response here)
(c) Generation X-ers (Place your response here)
(d) Generation Y-ers (Place your response here)

Debate It: Take a position for or against this statement: A performance appraisal with no monetary component can be effective. (Provide a rationale for your views)
(Place your response here)

PAD 500 Week 8 Discussion Questions – Strayer University NEW

PAD/500 Week 8 Discussion Questions – Strayer NEW

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Week 8 DQ 1
“Leadership Skills.” Please respond to the following:

• At times, public administrators of all kinds have to make unpopular decisions. Using the articles you read in the e-Activities, evaluate at least two leadership skills that are required for making difficult decisions, and propose what actions are necessary to implement an unpopular policy or decision.
• Identify and explain two practical examples of the advantages and disadvantages of group decision making in the context of deciding on how to spend revenue obtained from a new sales tax.

Week 8 DQ 2
“Public Service Operating Conditions.” Please respond to the following:

• Describe and analyze Lois Wise’s notion of the “operating conditions of public service.”
• Suggest what the case study and the readings in the e-Activities indicate about the modern complexities of professional personnel in the public setting.

MKT 505 Week 8 Assignment 2 – Strayer University New

MKT/505 Week 8 Assignment 2 – Strayer

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Assignment 2: Developing a Marketing Strategy for a Multinational Company

Due Week 8 and worth 160 points

This assignment consists of two (2) sections: Expected Commercial Value Forcast and Marketing Strategy Research Paper. You must submit both sections as separate files for the completion of this assignment.

Imagine that you are a marketing manager in charge of developing a marketing campaign for Lenovo Computers (www.lenovo.com). Your company is currently selling products in fifty (50) different countries around the world. Lenovo just launched a new notebook. One (1) of the issues that you face is whether Lenovo should employ a multicountry strategy or a global strategy for the new notebook. Your job as a marketing manager requires you to first use an analytical tool to forecast Expected Commercial Value – Net Present Value (NPV) over the next ten (10) years. NPV is used to determine the value of future cash in today’s dollars. NPV is simply the value of the expected future returns of an investment minus the value of expected future cost expressed in today’s dollars.

Section 1: Expected Commercial Value Forcast
1. Utilize the Expected Commercial Value Excel Calculator to estimate the potential commercial success of the new notebook. Note: The Expected Commercial Value Excel Calculator can be found in the online course shell.
a. Fill in the Cashflows section ( column FY 13 through FY 23) found in the MS Excel sheet to project an NPV of above $10,000,000.
Development Costs
Launch and Marketing Costs
Forecasted Units Sold
Assuming the following parameters remain the same in the Excel calculator.
Probability of Commercial Success 0.8
Probability of Technical Success 1
Unit Sales Price $400
Discount Rate 0.06
b. Estimate the commercial success of the new notebook, based on your quantitative analysis from 1a of this assignment.

Section 2: Marketing Strategy Research Paper
2. Write a three to four (3-4) page paper in which you:
a. Determine the key approaches that you will use in order to incorporate branding and co-branding opportunities. Devise your strategy for leveraging the current Lenovo brands with the new notebook product. Note: Incorporate the computed analytical data from the Expected Commercial Value Calculator to support your response.
b. Propose your strategy for advertising the new notebook within other countries. Determine whether the content of the ads would be similar to the standardized ads geared toward other world markets or if they would be customized for a new country. Provide a rationale for the response.
c. Select a country as a new market for the new notebook. Next, predict the market segmentation variables for the new notebook in the country that you have selected (e.g., geography, psychographics, and demographics). Note: Incorporate the computed analytical data from the Expected Commercial Value Calculator to support your response.
d. Define the company’s main types of pricing strategies and target market objectives for the new notebook.
e. Suggest the key methods that you would use to create unique distribution channels and logistics through the company’s existing global channel intermediaries. Predict the manner in which these distribution channels would create utility for current and potential customers.
f. Decide whether you would employ a multicounty strategy or a global strategy for the new notebook. Provide a rationale to support your response.
g. Use at least five (5) academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:
• Integrate the concepts of market segmentation, product development, and pricing policies into viable marketing strategy to fit a variety of international market environments.
• Construct product distribution channels and logistics to meet marketing objectives and fit a variety of global market environments.
• Analyze an integrated marketing communication (IMC) strategy to support global marketing operations.
• Use technology and information resources to research issues in international marketing.
• Write clearly and concisely about international marketing using proper writing mechanics.

MKT 500 Week 8 Discussion Question – Strayer University New

MKT/500 Week 8 Discussion Question – Strayer

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“The Importance of Social Media and Web Analytics” Please respond to the following:
• From the case study, assess the degree to which Salina Siu effectively used YouTube to develop customer loyalty. Appraise the success potential of at least two (2) other social media methods that Salina could use to promote her business. Justify your response.
• * From the scenario, prioritize the most significant components of a social media campaign according to the level of influence each could have on the new product launch. Examine both the social media tools that will provide the highest return on investment (ROI), and two (2) key performance indicators (KPIs) that one could use to measure success. Provide a rationale for your response.

MKT 500 Week 8 Assignment 2 – Strayer University New

MKT/500 Assignment 2: Part B: Your Marketing Plan
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Due Week 8 and worth 400 points
For this assignment, you will include Part A of your marketing plan which has addressed the feedback from your professor. You will also need Steps 5-7 of the Interactive Marketing Plan, which you have completed within the course shell. In this final assignment, you will compile the previous assignment, addressing the feedback from your professor, as well as adding the marketing strategies.
Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.
Write an eighteen to twenty (18-20) page paper in which you:
1. Revise your executive summary from Assignment 1, based on the outcomes and implementation of your marketing plan.
2. Develop your company’s mission statement and company introduction.
3. Develop the company’s branding, pricing, and distribution plan.
4. Provide the following marketing strategy information:
a. Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses.
b. Develop the differentiation strategy in relation to the closest competitor.
c. Establish whether the company’s intention is to be a leader or follower within the industry.
d. Assess the level of impact that the salient macro-environmental issues (e.g., legal, technological, social, and economic, etc.) and trends with which the company must contend could potentially have on the company’s marketing strategy.
e. Predict the most significant trend to impact the business. Formulate a strategy for the company to minimize or capitalize on this trend.
5. Construct an implementation strategy for your hypothetical company in which you specify the essential activities and responsibilities. Include a timetable for completion of each component of your strategy.
6. Develop a five (5) year expansion plan that includes future profitability and market share growth. Include necessary graphs to explain your plan.
7. Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.
8. Choose two (2) performance standards, two (2) monitory methods, and two (2) financial controls that you would implement that differ from the standards that you had provided in Assignment 1. Justify your choices.
9. Assess the potential for your company’s overall performance in relation to the marketing plan objectives.
10. Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company’s advertising strategy.
11. Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

MKT 475 Week 8 Quiz – Strayer University New

MKT/475 Week 8 Quiz – Strayer

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Quiz 7 Chapter 11 and 12

Chapter 11

Pricing Strategy

True/False Questions

1. Price strategy is always related to competition whether firms use a higher, lower, or equal price.

323

2. Both revenues and costs need to be taken into account in selecting pricing strategies.

323

3. Lowering prices generally eliminates potential price wars.

324

4. The second step in selecting a pricing strategy is analyzing the pricing situation.

324

5. The core issue in pricing is finding out what value requirements (benefits-costs) the buyer places on the product or brand.

327
6. The underlying logic of economic value modeling (EVM) is that using the price/benefit ratio is a more realistic view of value than “dollar worth of benefits minus price.”

328

7. Customer value mapping estimates are based on the differentiated benefits that a customer receives from a product.

328

8. Competitive bidding is an example of demand-oriented approach of pricing.

340
9. Reverse auction pricing involves sellers bidding for organizational buyers’ purchases.

340
10. The competitor is the frame of reference for demand-oriented pricing methods.

340

Multiple Choice Questions

11. Which of the following distribution approaches is most likely to call for more competitive pricing?
A. Exclusive
B. Selective
C. Intensive
D. Narrow

321
322

12. Price cuts in economic downturns are primarily aimed at:
A. increasing short-term profits.
B. defending a firm’s position vigorously.
C. compensating for low quality products.
D. capturing market share.

323

13. Which of the following is the first step in selecting a pricing strategy?
A. Setting pricing objectives
B. Analyzing the pricing situation
C. Selecting pricing strategy
D. Determining specific prices and policies

323

14. Which of the following is the final step in selecting a pricing strategy?
A. Setting pricing objectives
B. Determining specific prices and policies
C. Selecting pricing strategy
D. Analyzing the pricing situation

323

15. _____ is the percentage change in the quantity sold of a brand when the price changes, divided by the percentage change in price.
A. Price distribution
B. Price band
C. Price point
D. Price elasticity

327

16. _____ estimates value as the perceived quality buyers obtain per unit of price.
A. Customer value mapping
B. Customer equity
C. User lifetime value
D. Customer value proposition

327
328

17. Value using _____ consists of the financial savings and gains provided to customers due to purchase of the firm’s brand instead of competitors’ brands.
A. customer value mapping
B. economic value modeling
C. user lifetime value
D. customer value proposition

328

18. Which of the following is the first step in cost analysis for pricing decisions?
A. Estimating how cost varies with the volume of sales
B. Analyzing the cost competitive advantage of the product
C. Determining the components of the cost of the product
D. Estimating how much control management has over costs

330

19. _____ indicates whether costs and prices for various products decline by a given amount each time the number of units produced doubles.
A. Economic value modeling
B. Activity-based costing
C. Customer value mapping
D. Learning-curve analysis

331

20. A high-active pricing strategy:
A. values superiority.
B. emphasizes nonprice competitive factors.
C. offers discounts.
D. avoids price comparisons.

336

21. Which of the following is true of high-passive strategy pricing?
A. It is used when competition for the market target is very high.
B. It emphasizes nonprice competitive factors.
C. It is primarily used by discount retailers.
D. It is used by producers whose brands are not familiar to the market.

337

22. A low-active pricing strategy:
A. emphasizes nonprice competitive factors.
B. is mainly used to gain margins in small market targets.
C. is most effective for discount retailers.
D. is an attractive strategy when competition for market target is high.

337

23. A low-passive pricing strategy:
A. emphasizes superior value of the product.
B. emphasizes nonprice competitive factors.
C. offers discounts.
D. avoids price comparisons.

337

24. When two or more competitors collude to explicitly or implicitly set prices, this practice is referred to as _____.
A. horizontal price fixing
B. price discrimination
C. deceptive pricing
D. predatory pricing

337

25. _____ is the practice of charging different prices to different buyers for goods of similar grade and quality.
A. Price fixing
B. Price discrimination
C. Deceptive pricing
D. Predatory pricing

338

26. Charging a very low price for a product with the intent of driving competitors out of business is referred to as _____.
A. cannibalization
B. price fixing
C. predatory pricing
D. deceptive pricing

338
27. Which of the following types of price determination methods uses the price of producing and marketing the product as the basis for determining price?
A. Cost-oriented
B. Supply-oriented
C. Competition-oriented
D. Demand-oriented

339

28. _____ pricing methods consider estimated market response to alternative prices.
A. Cost-oriented
B. Supply-oriented
C. Competition-oriented
D. Demand-oriented

339

29. Which of the following types of pricing is considered a cost-oriented approach of pricing?
A. Break-even pricing
B. Reverse auction pricing
C. Demand-oriented pricing
D. Internet auction pricing

339

30. When using markup pricing, which of the following formulas determines the selling price?
A. Price = Average unit cost divided by Markup percentage
B. Price = Average unit cost divided by 1 minus Markup percentage
C. Price = Unit cost minus Markup price
D. Price = Total fixed costs divided by Unit price minus Unit variable cost

340

Essay Questions

31. Explain the role of price in the distribution strategy.

32. Explain the various roles of price in the marketing program.

33. What are the steps in selecting a pricing strategy?

34. Give an account of predatory pricing. What are its ethical implications?

35. Give an account of the impact of emerging markets on pricing.

Chapter 12

Promotion, Advertising, and Sales Promotion Strategies

True/False Questions

1. An advantage of personal selling over advertising is its flexibility in responding to the buyer’s objections and questions at the time the decision to purchase is being made.

355

2. The percent-of-sales method of budgeting for promotion is arbitrary and does not recognize that promotion efforts and results are related.

357
3. Promotion expenditures for the competitive parity method are guided by comparing which component(s) is/are appropriate for attaining each objective.

357
4. The final step in developing an advertising strategy involves evaluating its effectiveness.

359
5. Determining the sales and profit impact of advertising is more difficult to measure than the exposure and awareness it creates.

360
6. The fragmentation of many consumer markets is driving significant amounts of advertising spending from traditional mass media to more focused narrowcast media.

363

7. Recall tests measure consumers’ awareness of specific ads and campaigns by asking questions to determine if a sample of people remembers an ad.

366

8. Longitudinal studies use empirical data to build a mathematical relationship between sales and advertising effort.

366

9. Sales promotions are primarily used to bring awareness of a particular product.

366

10. Coupons are extensively used as a promotional activity to target value chain members.

369

Multiple Choice Questions

11. _____ consists of planning, implementing, and controlling an organization’s communications to its customers and other target audiences. 
A. Promotion strategy
B. Distribution program
C. Benchmarking
D. Planned obsolescence

350
12. Which of the following is a disadvantage of advertising?
A. It has high cost per exposure.
B. It has fixed messages for the duration of an exposure.
C. It does not allow much creativity in message design.
D. It provides low control of message content.

351

13. Which of the following is true about advertising?
A. It has high cost per exposure.
B. It provides low control over exposure.
C. It does not allow direct interactions with buyer.
D. It does not allow for creative message designs.

351

14. _____ consists of verbal communication between a salesperson and one or more prospective purchasers with the objective of making or influencing a sale. 
A. Public relation
B. Sales promotion
C. Advertising
D. Personal selling

351

15. _____ consists of activities such as, trade shows, contests, samples, point-of-purchase displays, product placement in films and other occasions, trade incentives, and coupons.
A. Sales promotion
B. Advertising
C. Personal selling
D. Interactive marketing

351
16. _____ refers to communications placed in the commercial media at no charge to the company receiving the publicity.
A. Advertising
B. Public relations
C. Personal selling
D. Interactive marketing

353

17. Which of the following is a disadvantage of the percent of sales method of setting promotional budgets?
A. It heavily relies on the experience and judgment of the marketing team.
B. It can result in too much spending on promotion when sales are high and not enough when sales are low.
C. Its budgeting method is directly guided by how much competitors spend.
D. It does not base its budgeting on past expenditure patterns.

357
18. Which of the following promotion strategies is most appropriate when buyers’ information needs are high?
A. Advertising-driven
B. Sales promotion-driven
C. Personal selling-driven
D. Generic

358

19. An advertising-driven promotion strategy is used when:
A. the numbers of buyers are small.
B. the size and importance of purchase is large.
C. product complexity is high.
D. no post purchase contact is required.

358

20. Which of the following advertising objectives is used more often because of the ease of measurement?
A. Exposure objectives
B. Attitude change objectives
C. Sales objectives
D. Profit objectives

360

21. Distributing promotional video clips across the Internet is referred to as _____.
A. personal selling
B. viral marketing
C. sales promotion
D. direct distribution

363

22. _____ identifies relationships between advertising expenditures and sales using statistical techniques such as regression analysis. 
A. Test marketing
B. Recall test
C. Longitudinal study
D. Evaluating historical data

366
23. _____ measure(s) consumers’ awareness of specific ads and campaigns by asking questions to determine if a sample of people remembers an ad. 
A. Recall tests 
B. Effort/result models 
C. Longitudinal studies
D. Test marketing

366
24. _____ track(s) advertising expenditures and sales results before, during, and after an advertising campaign. 
A. Effort/result models
B. Longitudinal studies
C. Recall tests
D. Test marketing

366
25. _____ use empirical data to build a mathematical relationship between sales and advertising effort. 
A. Controlled tests
B. Recall tests
C. Effort/results models
D. Longitudinal studies

366
26. Which of the following is a promotional pricing form of sales promotion activity?
A. Selling aids
B. Trade shows
C. Prizes
D. Coupons

369

27. Which of the following sales promotion activity is targeted at industrial buyers?
A. Coupons
B. Bonuses
C. Rebates
D. Advertising support

369

28. Which of the following informational activities is targeted at both channel members and the salesforce?
A. Demonstrations
B. Trade shows
C. Displays
D. Selling aids

369

29. Which of the following is a disadvantage of sales promotions?
A. The sales response of the sales promotion activities cannot be measured to determine their effectiveness.
B. The incentive and price promotion techniques trigger the purchase of other products.
C. It allows value-added resellers to build inventories on products that receive manufacturers’ trade discounts.
D. It has the flexibility to contribute to various marketing objectives.

370

30. Which of the following is the first step in developing a sales promotion strategy?
A. Setting specific promotion objectives
B. Defining the communications task(s) to be accomplished
C. Evaluating the relative cost-effectiveness of various methods
D. Coordinating the content and the timing with other activities

371

Essay Questions

31. Identify the advantages and disadvantages of advertising.

32. List the activities involved in designing an organization’s promotion strategy.

33. Define and explain the benefits of the objective and task method of promotion budget.

34. Explain the challenges impacting the creative process in advertising and changing the design of creative strategies and media.

35. Give an account of the different promotional activities targeted at a firm’s salesforce.

LEG 505 Week 8 Assignment 4 – Strayer University New

LEG/505 Assignment 4: Contract Change Evaluation
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Due Week 8 and worth 150 points
Note: The assignments are a series of papers that build upon one another.
Refer the following resources to complete this assignment:
FAR § 43.2—Change Orders 
(https://www.acquisition.gov/far/current/html/Subpart%2043_2.html)
FAR § 33.2—Disputes and Appeals 
(https://www.acquisition.gov/far/html/Subpart%2033_2.html) 
Good news! You have been awarded the contract, but there has already been a change made to the contract that needs to be addressed. Note: You create the change based on the scenario you have developed. Additionally, the change has resulted in a dispute. 
Write a three to four (3-4) page paper in which you:
1. Select the appropriate administrative process to effect the change and explain your selection in the context of its appropriateness for the situation.
2. Select the administrative and judicial process that will bring the dispute to a resolution and allow the contract to go forward.
3. Analyze the planned actions in soliciting and awarding contracts and make recommendations to ensure the government agency in question is in compliance with the FAR requirements.
4. Identify common compliance issues and develop recommendations to manage them throughout financing, administration, and closeout of contracts.
5. Use at least three (3) quality resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

LEG 500 Week 8 Discussion Questions – Strayer University NEW

LEG/500 Week 8 Discussion Questions – Strayer NEW

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Week 8 DQ
“Product Liability and Torts” Please respond to the following:
• From the first e-Activity, analyze the current state of the government regulation of product safety to determine whether the referenced agencies are generally proactive or reactive. Provide one (1) specific example of each agency to support your response.
• Compare and contrast the regulatory alternatives discussed in Chapter 8 of the text in terms of the efficiency and efficacy these alternatives might provide to businesses and consumers. Next, determine which solution is the most viable, considering the likelihood of support from business and government interests. Explain your rationale.