BUS 402 Week 5 Discussion Questions – Strayer University New

BUS/402 Week 5 Discussion Questions

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Week 5 DQ 1
Guerrilla Marketing
Please respond to the following:

• From the first e-Activity, discuss the key elements that made the guerrilla marketing so successful. Explain your rationale.
• Discuss possible best practices from the guerrilla marketing campaign that different types of small businesses could leverage. Provide specific examples to support your response.

Week 5 DQ 2
Advertising and Promotion
Please respond to the following:
• From the second e-Activity, determine the best possible way to leverage Facebook, Twitter, and other social networking sites to advertise and promote the small business of your choice. Explain your rationale.
• Select a small business with which you are familiar and then determine the best way for that business to stretch its advertising budget. Provide specific examples to support your response.