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MKT 500 Week 11 Discussion Question

MKT 500 Week 11 Discussion Question – Strayer

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“Reflection” Please respond to the following:
• Reflecting on the past ten (10) weeks, specify what you believe are the two (2) most important concepts you have learned in this course.
• Predict two (2) ways you will be able to apply these concepts to your current job and career in the future. Give your opinion on the manner in which this course’s learning outcomes contribute to the MBA curriculum. Provide a rationale for your response.

MKT 500 Week 11 Discussion Question – Strayer University New

MKT/500 Week 11 Discussion Question

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“Reflection” Please respond to the following:
• Reflecting on the past ten (10) weeks, specify what you believe are the two (2) most important concepts you have learned in this course.
• Predict two (2) ways you will be able to apply these concepts to your current job and career in the future. Give your opinion on the manner in which this course’s learning outcomes contribute to the MBA curriculum. Provide a rationale for your response.

MKT 500 Week 9 Discussion Question – Strayer University New

MKT/500 Week 9 Discussion Question – Strayer

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“Measuring Customer Satisfaction and Focus Groups” Please respond to the following:
• From the case study, hypothesize the usefulness of the NPS data as it applies to customer satisfaction scores for Finale. Provide a rationale for your response.
• * From the scenario, propose two (2) methods that Golds Reling, Inc. could use in order to effectively measure customer satisfaction for the new product launch. Choose the most effective method, and suggest one (1) process that the organization could follow in order to implement your chosen method. Justify your response.

MKT 500 Week 8 Discussion Question – Strayer University New

MKT/500 Week 8 Discussion Question – Strayer

Click on the Link Below to Purchase A+ Graded Course Material

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“The Importance of Social Media and Web Analytics” Please respond to the following:
• From the case study, assess the degree to which Salina Siu effectively used YouTube to develop customer loyalty. Appraise the success potential of at least two (2) other social media methods that Salina could use to promote her business. Justify your response.
• * From the scenario, prioritize the most significant components of a social media campaign according to the level of influence each could have on the new product launch. Examine both the social media tools that will provide the highest return on investment (ROI), and two (2) key performance indicators (KPIs) that one could use to measure success. Provide a rationale for your response.

MKT 500 Week 8 Assignment 2 – Strayer University New

MKT/500 Assignment 2: Part B: Your Marketing Plan
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Due Week 8 and worth 400 points
For this assignment, you will include Part A of your marketing plan which has addressed the feedback from your professor. You will also need Steps 5-7 of the Interactive Marketing Plan, which you have completed within the course shell. In this final assignment, you will compile the previous assignment, addressing the feedback from your professor, as well as adding the marketing strategies.
Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.
Write an eighteen to twenty (18-20) page paper in which you:
1. Revise your executive summary from Assignment 1, based on the outcomes and implementation of your marketing plan.
2. Develop your company’s mission statement and company introduction.
3. Develop the company’s branding, pricing, and distribution plan.
4. Provide the following marketing strategy information:
a. Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses.
b. Develop the differentiation strategy in relation to the closest competitor.
c. Establish whether the company’s intention is to be a leader or follower within the industry.
d. Assess the level of impact that the salient macro-environmental issues (e.g., legal, technological, social, and economic, etc.) and trends with which the company must contend could potentially have on the company’s marketing strategy.
e. Predict the most significant trend to impact the business. Formulate a strategy for the company to minimize or capitalize on this trend.
5. Construct an implementation strategy for your hypothetical company in which you specify the essential activities and responsibilities. Include a timetable for completion of each component of your strategy.
6. Develop a five (5) year expansion plan that includes future profitability and market share growth. Include necessary graphs to explain your plan.
7. Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.
8. Choose two (2) performance standards, two (2) monitory methods, and two (2) financial controls that you would implement that differ from the standards that you had provided in Assignment 1. Justify your choices.
9. Assess the potential for your company’s overall performance in relation to the marketing plan objectives.
10. Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company’s advertising strategy.
11. Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

MKT 500 Week 5 Discussion Question – Strayer University New

MKT/500 Week 5 Discussion Question

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“New Product Development and The Product Life Cycle” Please respond to the following:
• * From the scenario, analyze the goals, product, price, and promotion for the new product launch in each stage of the product life cycle. Recommend two (2) marketing tactics and strategies that the intern should consider in order to increase product revenue over time. Provide rationale for your response.
• From the e-Activity, imagine you are on the marketing team for the Smart Car Company, which is looking to expand its current automobile offerings. First, propose one (1) possible new product or extension that your team could offer to either Smart Car Company’s existing target or a new target market. Next, formulate one (1) strategy for marketing your product to your selected market. Justify your response by comparing your strategy to the current Smart Car market and the challenges it is strategically facing.

MKT 500 – Strayer University NEW

MKT/500 Complete Class Assignment – DQ’s – Strayer

MKT 500 Assignment 1: Part A: Your Marketing Plan
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Due Week 4 and worth 400 points
From the start of this course, you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part A of your marketing plan. You are required to submit a marketing plan for a hypothetical company. Your plan must include the company’s background information, as well as information collected from Steps 1-4 of the Interactive Marketing Plan, located in the course shell.
Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.
Write an eight to ten (8-10) page paper in which you:
1. Construct a concise executive summary that provides the details of the outcomes of your marketing plan outcomes. The relevant outcomes include profitability, shareholder returns, and return on investment.
2. Conduct an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
3. Specify the primary and secondary target markets for your company.
4. Develop a branding strategy for your product / service that covers the brand name, logo, slogan, and at least one (1) brand extension.
5. Conduct a performance analysis with set benchmarks of 50% to 75% per annualized plan. Your analysis should include at least four (4) of the following metrics: tracking downloads of website content, Web site visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement. Develop four (4) quantitative and (4) qualitative marketing objectives from your chosen metrics.
6. Conduct both a SWOT analysis and needs analysis for your product/service. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.
7. Develop a marketing strategy for your product / service and determine an appropriate time frame for execution of the plan, i.e., 5, 10, 15 years. Provide a rationale for your time frame for execution.
8. Develop a positioning statement which should include, at a minimum, i.e., a benefit, user, competitive, or innovative statement about your product / service. Provide a rationale for your time frame for execution of your positioning statement.
9. Examine the relevant marketing science of customer behavior for your product / service.
10. Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

MKT 500 Assignment 2: Part B: Your Marketing Plan
Click on the Link Below to Purchase A+ Graded Course Material

http://hwgala.com/MKT-500-Assignment-2-Part-B-Your-Marketing-Plan-221.htm
Due Week 8 and worth 400 points
For this assignment, you will include Part A of your marketing plan which has addressed the feedback from your professor. You will also need Steps 5-7 of the Interactive Marketing Plan, which you have completed within the course shell. In this final assignment, you will compile the previous assignment, addressing the feedback from your professor, as well as adding the marketing strategies.
Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.
Write an eighteen to twenty (18-20) page paper in which you:
11. Revise your executive summary from Assignment 1, based on the outcomes and implementation of your marketing plan.
12. Develop your company’s mission statement and company introduction.
13. Develop the company’s branding, pricing, and distribution plan.
14. Provide the following marketing strategy information:
Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses.
Develop the differentiation strategy in relation to the closest competitor.
Establish whether the company’s intention is to be a leader or follower within the industry.
Assess the level of impact that the salient macro-environmental issues (e.g., legal, technological, social, and economic, etc.) and trends with which the company must contend could potentially have on the company’s marketing strategy.
Predict the most significant trend to impact the business. Formulate a strategy for the company to minimize or capitalize on this trend.
15. Construct an implementation strategy for your hypothetical company in which you specify the essential activities and responsibilities. Include a timetable for completion of each component of your strategy.
16. Develop a five (5) year expansion plan that includes future profitability and market share growth. Include necessary graphs to explain your plan.
17. Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.
18. Choose two (2) performance standards, two (2) monitory methods, and two (2) financial controls that you would implement that differ from the standards that you had provided in Assignment 1. Justify your choices.
19. Assess the potential for your company’s overall performance in relation to the marketing plan objectives.
20. Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company’s advertising strategy.
21. Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

MKT 500 Week 1 Discussion Questions

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“Reflection” Please respond to the following:
• Reflecting on the past ten (10) weeks, specify what you believe are the two (2) most important concepts you have learned in this course.
• Predict two (2) ways you will be able to apply these concepts to your current job and career in the future. Give your opinion on the manner in which this course’s learning outcomes contribute to the MBA curriculum. Provide a rationale for your response.

MKT 500 Week 2 Discussion Question

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“The Tata Nano: The People’s Car (A) and Maslow’s Hierarchy of Needs” Please respond to the following:
• From the case study, categorize the Nano’s marketing segments that have the greatest influence on its sales. Assume you are the marketing manager at Tato responsible for consumer marketing. In your own words, outline a plan that Tato could implement in order to make the process to purchase the Nano more efficient for potential buyers.
• * From the scenario, analyze each level of Maslow’s hierarchy of needs, and articulate the level which most affects you when making a purchase. Provide support for your rationale by utilizing an example.

MKT 500 Week 3 Discussion Question

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“Targeting Segments and Brand Positioning Statements” Please respond to the following:
• From first e-Activity, break down the segmentation variables used for Baby Boomers versus Gen Nester. Compare the major differences and recommend one (1) new and unique variable for each segment. Provide a rationale for your response.
• From the case study and the second e-Activity, appraise two to three (2-3) points of differentiation (POD) benefits of a product with which you are familiar, and focus on the capacity of each benefit to illustrate a meaningful difference from its competing products. Specify the key aspects of the product’s associated marketing that led you to select your chosen product attributes as POD benefits. Provide a rationale for your response.

MKT 500 Week 4 Discussion Question

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“Core Market Offerings and Defining the Product” Please respond to the following:
• From the case study, take a position on whether Tropicana did or did not make a major mistake in changing its product packaging. Next, suggest the next two (2) steps that you believe Tropicana should take in its branding strategy in order to counteract the initial negative response to the new product packaging. Provide a rationale for your response and do not duplicate your classmates’ responses.
• * From the scenario, prioritize the attributes of Golds Reling’s brand from the brand map presented in the scenario according to the attributes that you believe would be most important to the new tablet’s target market. Provide support for your response.

MKT 500 Week 5 Discussion Question

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http://hwgala.com/MKT-500-Week-5-Discussion-Question-226.htm

“New Product Development and The Product Life Cycle” Please respond to the following:
• * From the scenario, analyze the goals, product, price, and promotion for the new product launch in each stage of the product life cycle. Recommend two (2) marketing tactics and strategies that the intern should consider in order to increase product revenue over time. Provide rationale for your response.
• From the e-Activity, imagine you are on the marketing team for the Smart Car Company, which is looking to expand its current automobile offerings. First, propose one (1) possible new product or extension that your team could offer to either Smart Car Company’s existing target or a new target market. Next, formulate one (1) strategy for marketing your product to your selected market. Justify your response by comparing your strategy to the current Smart Car market and the challenges it is strategically facing.

MKT 500 Week 6 Discussion Question

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“Pricing Products and Distribution Channels” Please respond to the following:
• From the case study, suggest the pricing strategy that you believe will be the most effective for the QTG division of PepsiCo. Evaluate the degree to which each of PepsiCo’s distribution channels effectively leverages the corporation’s core competencies. Provide a rationale for your response.
• * From the scenario, evaluate the capacity of the most common distribution channels available for the new product launch to provide consumers with easier access to the product. Speculate on the extent to which Golds Reling, Inc. could use each channel to meet profit goals. Choose the most beneficial distribution strategies, and suggest two (2) ways in which this selection could potentially affect consumer adoption of the new product. Provide a rationale for your response.

MKT 500 Week 7 Discussion Question

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“Advertising Media and Integrated Marketing Communications (IMC)” Please respond to the following:
• * From the scenario, distinguish between two to three (2-3) different types of advertising media available for the new product launch. Provide two (2) suggestions for the marketing intern that will help her to create an advertising budget.
• From the first e-Activity, outline the design for an IMC campaign that would use a different media other than the one used in the product or service you reviewed. For example, if the advertisement you reviewed was designed for the radio, consider the details for a complimentary Web or magazine advertisement.

MKT 500 Week 8 Discussion Question

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“The Importance of Social Media and Web Analytics” Please respond to the following:
• From the case study, assess the degree to which Salina Siu effectively used YouTube to develop customer loyalty. Appraise the success potential of at least two (2) other social media methods that Salina could use to promote her business. Justify your response.
• * From the scenario, prioritize the most significant components of a social media campaign according to the level of influence each could have on the new product launch. Examine both the social media tools that will provide the highest return on investment (ROI), and two (2) key performance indicators (KPIs) that one could use to measure success. Provide a rationale for your response.

MKT 500 Week 9 Discussion Question

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http://hwgala.com/MKT-500-Week-9-Discussion-Question-230.htm

“Measuring Customer Satisfaction and Focus Groups” Please respond to the following:
• From the case study, hypothesize the usefulness of the NPS data as it applies to customer satisfaction scores for Finale. Provide a rationale for your response.
• * From the scenario, propose two (2) methods that Golds Reling, Inc. could use in order to effectively measure customer satisfaction for the new product launch. Choose the most effective method, and suggest one (1) process that the organization could follow in order to implement your chosen method. Justify your response.

MKT 500 Week 10 Discussion Question

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“Marketing Strategy” Please respond to the following:
• From the case study, judge the extent to which the marketing plan at Just Us! is outdated. Propose two (2) ways that Just Us! could improve the customer experience and thus sustain future growth. Provide a rationale for your response.
• * From the scenario, suggest two (2) marketing strategy options that Golds Reling, Inc. could implement. Next, select the option that you believe will be most effective for the new product launch. Justify your response.

MKT 500 Week 11 Discussion Question

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http://hwgala.com/MKT-500-Week-11-Discussion-Question-232.htm

“Reflection” Please respond to the following:
• Reflecting on the past ten (10) weeks, specify what you believe are the two (2) most important concepts you have learned in this course.
• Predict two (2) ways you will be able to apply these concepts to your current job and career in the future. Give your opinion on the manner in which this course’s learning outcomes contribute to the MBA curriculum. Provide a rationale for your response.

MKT/500 Week 1 to 11 Assignments, Discussion Questions – Strayer University NEW

MKT 500 Complete Class Assignment – DQ’s – Strayer

MKT 500 Assignment 1: Part A: Your Marketing Plan
Click on the Link Below to Purchase A+ Graded Course Material

http://hwgala.com/MKT-500-Assignment-1-Part-A-Your-Marketing-Plan-220.htm
Due Week 4 and worth 400 points
From the start of this course, you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part A of your marketing plan. You are required to submit a marketing plan for a hypothetical company. Your plan must include the company’s background information, as well as information collected from Steps 1-4 of the Interactive Marketing Plan, located in the course shell.
Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.
Write an eight to ten (8-10) page paper in which you:
1. Construct a concise executive summary that provides the details of the outcomes of your marketing plan outcomes. The relevant outcomes include profitability, shareholder returns, and return on investment.
2. Conduct an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
3. Specify the primary and secondary target markets for your company.
4. Develop a branding strategy for your product / service that covers the brand name, logo, slogan, and at least one (1) brand extension.
5. Conduct a performance analysis with set benchmarks of 50% to 75% per annualized plan. Your analysis should include at least four (4) of the following metrics: tracking downloads of website content, Web site visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement. Develop four (4) quantitative and (4) qualitative marketing objectives from your chosen metrics.
6. Conduct both a SWOT analysis and needs analysis for your product/service. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.
7. Develop a marketing strategy for your product / service and determine an appropriate time frame for execution of the plan, i.e., 5, 10, 15 years. Provide a rationale for your time frame for execution.
8. Develop a positioning statement which should include, at a minimum, i.e., a benefit, user, competitive, or innovative statement about your product / service. Provide a rationale for your time frame for execution of your positioning statement.
9. Examine the relevant marketing science of customer behavior for your product / service.
10. Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

MKT 500 Assignment 2: Part B: Your Marketing Plan
Click on the Link Below to Purchase A+ Graded Course Material

http://hwgala.com/MKT-500-Assignment-2-Part-B-Your-Marketing-Plan-221.htm
Due Week 8 and worth 400 points
For this assignment, you will include Part A of your marketing plan which has addressed the feedback from your professor. You will also need Steps 5-7 of the Interactive Marketing Plan, which you have completed within the course shell. In this final assignment, you will compile the previous assignment, addressing the feedback from your professor, as well as adding the marketing strategies.
Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.
Write an eighteen to twenty (18-20) page paper in which you:
11. Revise your executive summary from Assignment 1, based on the outcomes and implementation of your marketing plan.
12. Develop your company’s mission statement and company introduction.
13. Develop the company’s branding, pricing, and distribution plan.
14. Provide the following marketing strategy information:
Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses.
Develop the differentiation strategy in relation to the closest competitor.
Establish whether the company’s intention is to be a leader or follower within the industry.
Assess the level of impact that the salient macro-environmental issues (e.g., legal, technological, social, and economic, etc.) and trends with which the company must contend could potentially have on the company’s marketing strategy.
Predict the most significant trend to impact the business. Formulate a strategy for the company to minimize or capitalize on this trend.
15. Construct an implementation strategy for your hypothetical company in which you specify the essential activities and responsibilities. Include a timetable for completion of each component of your strategy.
16. Develop a five (5) year expansion plan that includes future profitability and market share growth. Include necessary graphs to explain your plan.
17. Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.
18. Choose two (2) performance standards, two (2) monitory methods, and two (2) financial controls that you would implement that differ from the standards that you had provided in Assignment 1. Justify your choices.
19. Assess the potential for your company’s overall performance in relation to the marketing plan objectives.
20. Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company’s advertising strategy.
21. Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

MKT 500 Week 1 Discussion Questions

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http://hwgala.com/MKT-500-Week-1-Discussion-Question-222.htm

“Reflection” Please respond to the following:
• Reflecting on the past ten (10) weeks, specify what you believe are the two (2) most important concepts you have learned in this course.
• Predict two (2) ways you will be able to apply these concepts to your current job and career in the future. Give your opinion on the manner in which this course’s learning outcomes contribute to the MBA curriculum. Provide a rationale for your response.

MKT 500 Week 2 Discussion Question

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http://hwgala.com/MKT-500-Week-2-Discussion-Question-223.htm

“The Tata Nano: The People’s Car (A) and Maslow’s Hierarchy of Needs” Please respond to the following:
• From the case study, categorize the Nano’s marketing segments that have the greatest influence on its sales. Assume you are the marketing manager at Tato responsible for consumer marketing. In your own words, outline a plan that Tato could implement in order to make the process to purchase the Nano more efficient for potential buyers.
• * From the scenario, analyze each level of Maslow’s hierarchy of needs, and articulate the level which most affects you when making a purchase. Provide support for your rationale by utilizing an example.

MKT 500 Week 3 Discussion Question

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http://hwgala.com/MKT-500-Week-3-Discussion-Question-224.htm

“Targeting Segments and Brand Positioning Statements” Please respond to the following:
• From first e-Activity, break down the segmentation variables used for Baby Boomers versus Gen Nester. Compare the major differences and recommend one (1) new and unique variable for each segment. Provide a rationale for your response.
• From the case study and the second e-Activity, appraise two to three (2-3) points of differentiation (POD) benefits of a product with which you are familiar, and focus on the capacity of each benefit to illustrate a meaningful difference from its competing products. Specify the key aspects of the product’s associated marketing that led you to select your chosen product attributes as POD benefits. Provide a rationale for your response.

MKT 500 Week 4 Discussion Question

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http://hwgala.com/MKT-500-Week-4-Discussion-Question-225.htm

“Core Market Offerings and Defining the Product” Please respond to the following:
• From the case study, take a position on whether Tropicana did or did not make a major mistake in changing its product packaging. Next, suggest the next two (2) steps that you believe Tropicana should take in its branding strategy in order to counteract the initial negative response to the new product packaging. Provide a rationale for your response and do not duplicate your classmates’ responses.
• * From the scenario, prioritize the attributes of Golds Reling’s brand from the brand map presented in the scenario according to the attributes that you believe would be most important to the new tablet’s target market. Provide support for your response.

MKT 500 Week 5 Discussion Question

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http://hwgala.com/MKT-500-Week-5-Discussion-Question-226.htm

“New Product Development and The Product Life Cycle” Please respond to the following:
• * From the scenario, analyze the goals, product, price, and promotion for the new product launch in each stage of the product life cycle. Recommend two (2) marketing tactics and strategies that the intern should consider in order to increase product revenue over time. Provide rationale for your response.
• From the e-Activity, imagine you are on the marketing team for the Smart Car Company, which is looking to expand its current automobile offerings. First, propose one (1) possible new product or extension that your team could offer to either Smart Car Company’s existing target or a new target market. Next, formulate one (1) strategy for marketing your product to your selected market. Justify your response by comparing your strategy to the current Smart Car market and the challenges it is strategically facing.

MKT 500 Week 6 Discussion Question

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“Pricing Products and Distribution Channels” Please respond to the following:
• From the case study, suggest the pricing strategy that you believe will be the most effective for the QTG division of PepsiCo. Evaluate the degree to which each of PepsiCo’s distribution channels effectively leverages the corporation’s core competencies. Provide a rationale for your response.
• * From the scenario, evaluate the capacity of the most common distribution channels available for the new product launch to provide consumers with easier access to the product. Speculate on the extent to which Golds Reling, Inc. could use each channel to meet profit goals. Choose the most beneficial distribution strategies, and suggest two (2) ways in which this selection could potentially affect consumer adoption of the new product. Provide a rationale for your response.

MKT 500 Week 7 Discussion Question

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“Advertising Media and Integrated Marketing Communications (IMC)” Please respond to the following:
• * From the scenario, distinguish between two to three (2-3) different types of advertising media available for the new product launch. Provide two (2) suggestions for the marketing intern that will help her to create an advertising budget.
• From the first e-Activity, outline the design for an IMC campaign that would use a different media other than the one used in the product or service you reviewed. For example, if the advertisement you reviewed was designed for the radio, consider the details for a complimentary Web or magazine advertisement.

MKT 500 Week 8 Discussion Question

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“The Importance of Social Media and Web Analytics” Please respond to the following:
• From the case study, assess the degree to which Salina Siu effectively used YouTube to develop customer loyalty. Appraise the success potential of at least two (2) other social media methods that Salina could use to promote her business. Justify your response.
• * From the scenario, prioritize the most significant components of a social media campaign according to the level of influence each could have on the new product launch. Examine both the social media tools that will provide the highest return on investment (ROI), and two (2) key performance indicators (KPIs) that one could use to measure success. Provide a rationale for your response.

MKT 500 Week 9 Discussion Question

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“Measuring Customer Satisfaction and Focus Groups” Please respond to the following:
• From the case study, hypothesize the usefulness of the NPS data as it applies to customer satisfaction scores for Finale. Provide a rationale for your response.
• * From the scenario, propose two (2) methods that Golds Reling, Inc. could use in order to effectively measure customer satisfaction for the new product launch. Choose the most effective method, and suggest one (1) process that the organization could follow in order to implement your chosen method. Justify your response.

MKT 500 Week 10 Discussion Question

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“Marketing Strategy” Please respond to the following:
• From the case study, judge the extent to which the marketing plan at Just Us! is outdated. Propose two (2) ways that Just Us! could improve the customer experience and thus sustain future growth. Provide a rationale for your response.
• * From the scenario, suggest two (2) marketing strategy options that Golds Reling, Inc. could implement. Next, select the option that you believe will be most effective for the new product launch. Justify your response.

MKT 500 Week 11 Discussion Question

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http://hwgala.com/MKT-500-Week-11-Discussion-Question-232.htm

“Reflection” Please respond to the following:
• Reflecting on the past ten (10) weeks, specify what you believe are the two (2) most important concepts you have learned in this course.
• Predict two (2) ways you will be able to apply these concepts to your current job and career in the future. Give your opinion on the manner in which this course’s learning outcomes contribute to the MBA curriculum. Provide a rationale for your response.

MKT 500 Complete Class – All Assignments and DQ’s – Strayer University NEW

MKT/500 Complete Class Assignment – DQ’s – Strayer

MKT 500 Assignment 1: Part A: Your Marketing Plan
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Due Week 4 and worth 400 points
From the start of this course, you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part A of your marketing plan. You are required to submit a marketing plan for a hypothetical company. Your plan must include the company’s background information, as well as information collected from Steps 1-4 of the Interactive Marketing Plan, located in the course shell.
Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.
Write an eight to ten (8-10) page paper in which you:
1. Construct a concise executive summary that provides the details of the outcomes of your marketing plan outcomes. The relevant outcomes include profitability, shareholder returns, and return on investment.
2. Conduct an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
3. Specify the primary and secondary target markets for your company.
4. Develop a branding strategy for your product / service that covers the brand name, logo, slogan, and at least one (1) brand extension.
5. Conduct a performance analysis with set benchmarks of 50% to 75% per annualized plan. Your analysis should include at least four (4) of the following metrics: tracking downloads of website content, Web site visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement. Develop four (4) quantitative and (4) qualitative marketing objectives from your chosen metrics.
6. Conduct both a SWOT analysis and needs analysis for your product/service. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.
7. Develop a marketing strategy for your product / service and determine an appropriate time frame for execution of the plan, i.e., 5, 10, 15 years. Provide a rationale for your time frame for execution.
8. Develop a positioning statement which should include, at a minimum, i.e., a benefit, user, competitive, or innovative statement about your product / service. Provide a rationale for your time frame for execution of your positioning statement.
9. Examine the relevant marketing science of customer behavior for your product / service.
10. Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

MKT 500 Assignment 2: Part B: Your Marketing Plan
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Due Week 8 and worth 400 points
For this assignment, you will include Part A of your marketing plan which has addressed the feedback from your professor. You will also need Steps 5-7 of the Interactive Marketing Plan, which you have completed within the course shell. In this final assignment, you will compile the previous assignment, addressing the feedback from your professor, as well as adding the marketing strategies.
Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.
Write an eighteen to twenty (18-20) page paper in which you:
11. Revise your executive summary from Assignment 1, based on the outcomes and implementation of your marketing plan.
12. Develop your company’s mission statement and company introduction.
13. Develop the company’s branding, pricing, and distribution plan.
14. Provide the following marketing strategy information:
Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses.
Develop the differentiation strategy in relation to the closest competitor.
Establish whether the company’s intention is to be a leader or follower within the industry.
Assess the level of impact that the salient macro-environmental issues (e.g., legal, technological, social, and economic, etc.) and trends with which the company must contend could potentially have on the company’s marketing strategy.
Predict the most significant trend to impact the business. Formulate a strategy for the company to minimize or capitalize on this trend.
15. Construct an implementation strategy for your hypothetical company in which you specify the essential activities and responsibilities. Include a timetable for completion of each component of your strategy.
16. Develop a five (5) year expansion plan that includes future profitability and market share growth. Include necessary graphs to explain your plan.
17. Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.
18. Choose two (2) performance standards, two (2) monitory methods, and two (2) financial controls that you would implement that differ from the standards that you had provided in Assignment 1. Justify your choices.
19. Assess the potential for your company’s overall performance in relation to the marketing plan objectives.
20. Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company’s advertising strategy.
21. Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

MKT 500 Week 1 Discussion Questions

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http://hwgala.com/MKT-500-Week-1-Discussion-Question-222.htm

“Reflection” Please respond to the following:
• Reflecting on the past ten (10) weeks, specify what you believe are the two (2) most important concepts you have learned in this course.
• Predict two (2) ways you will be able to apply these concepts to your current job and career in the future. Give your opinion on the manner in which this course’s learning outcomes contribute to the MBA curriculum. Provide a rationale for your response.

MKT 500 Week 2 Discussion Question

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http://hwgala.com/MKT-500-Week-2-Discussion-Question-223.htm

“The Tata Nano: The People’s Car (A) and Maslow’s Hierarchy of Needs” Please respond to the following:
• From the case study, categorize the Nano’s marketing segments that have the greatest influence on its sales. Assume you are the marketing manager at Tato responsible for consumer marketing. In your own words, outline a plan that Tato could implement in order to make the process to purchase the Nano more efficient for potential buyers.
• * From the scenario, analyze each level of Maslow’s hierarchy of needs, and articulate the level which most affects you when making a purchase. Provide support for your rationale by utilizing an example.

MKT 500 Week 3 Discussion Question

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http://hwgala.com/MKT-500-Week-3-Discussion-Question-224.htm

“Targeting Segments and Brand Positioning Statements” Please respond to the following:
• From first e-Activity, break down the segmentation variables used for Baby Boomers versus Gen Nester. Compare the major differences and recommend one (1) new and unique variable for each segment. Provide a rationale for your response.
• From the case study and the second e-Activity, appraise two to three (2-3) points of differentiation (POD) benefits of a product with which you are familiar, and focus on the capacity of each benefit to illustrate a meaningful difference from its competing products. Specify the key aspects of the product’s associated marketing that led you to select your chosen product attributes as POD benefits. Provide a rationale for your response.

MKT 500 Week 4 Discussion Question

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http://hwgala.com/MKT-500-Week-4-Discussion-Question-225.htm

“Core Market Offerings and Defining the Product” Please respond to the following:
• From the case study, take a position on whether Tropicana did or did not make a major mistake in changing its product packaging. Next, suggest the next two (2) steps that you believe Tropicana should take in its branding strategy in order to counteract the initial negative response to the new product packaging. Provide a rationale for your response and do not duplicate your classmates’ responses.
• * From the scenario, prioritize the attributes of Golds Reling’s brand from the brand map presented in the scenario according to the attributes that you believe would be most important to the new tablet’s target market. Provide support for your response.

MKT 500 Week 5 Discussion Question

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http://hwgala.com/MKT-500-Week-5-Discussion-Question-226.htm

“New Product Development and The Product Life Cycle” Please respond to the following:
• * From the scenario, analyze the goals, product, price, and promotion for the new product launch in each stage of the product life cycle. Recommend two (2) marketing tactics and strategies that the intern should consider in order to increase product revenue over time. Provide rationale for your response.
• From the e-Activity, imagine you are on the marketing team for the Smart Car Company, which is looking to expand its current automobile offerings. First, propose one (1) possible new product or extension that your team could offer to either Smart Car Company’s existing target or a new target market. Next, formulate one (1) strategy for marketing your product to your selected market. Justify your response by comparing your strategy to the current Smart Car market and the challenges it is strategically facing.

MKT 500 Week 6 Discussion Question

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http://hwgala.com/MKT-500-Week-6-Discussion-Question-227.htm

“Pricing Products and Distribution Channels” Please respond to the following:
• From the case study, suggest the pricing strategy that you believe will be the most effective for the QTG division of PepsiCo. Evaluate the degree to which each of PepsiCo’s distribution channels effectively leverages the corporation’s core competencies. Provide a rationale for your response.
• * From the scenario, evaluate the capacity of the most common distribution channels available for the new product launch to provide consumers with easier access to the product. Speculate on the extent to which Golds Reling, Inc. could use each channel to meet profit goals. Choose the most beneficial distribution strategies, and suggest two (2) ways in which this selection could potentially affect consumer adoption of the new product. Provide a rationale for your response.

MKT 500 Week 7 Discussion Question

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http://hwgala.com/MKT-500-Week-7-Discussion-Question-228.htm

“Advertising Media and Integrated Marketing Communications (IMC)” Please respond to the following:
• * From the scenario, distinguish between two to three (2-3) different types of advertising media available for the new product launch. Provide two (2) suggestions for the marketing intern that will help her to create an advertising budget.
• From the first e-Activity, outline the design for an IMC campaign that would use a different media other than the one used in the product or service you reviewed. For example, if the advertisement you reviewed was designed for the radio, consider the details for a complimentary Web or magazine advertisement.

MKT 500 Week 8 Discussion Question

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http://hwgala.com/MKT-500-Week-8-Discussion-Question-229.htm

“The Importance of Social Media and Web Analytics” Please respond to the following:
• From the case study, assess the degree to which Salina Siu effectively used YouTube to develop customer loyalty. Appraise the success potential of at least two (2) other social media methods that Salina could use to promote her business. Justify your response.
• * From the scenario, prioritize the most significant components of a social media campaign according to the level of influence each could have on the new product launch. Examine both the social media tools that will provide the highest return on investment (ROI), and two (2) key performance indicators (KPIs) that one could use to measure success. Provide a rationale for your response.

MKT 500 Week 9 Discussion Question

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http://hwgala.com/MKT-500-Week-9-Discussion-Question-230.htm

“Measuring Customer Satisfaction and Focus Groups” Please respond to the following:
• From the case study, hypothesize the usefulness of the NPS data as it applies to customer satisfaction scores for Finale. Provide a rationale for your response.
• * From the scenario, propose two (2) methods that Golds Reling, Inc. could use in order to effectively measure customer satisfaction for the new product launch. Choose the most effective method, and suggest one (1) process that the organization could follow in order to implement your chosen method. Justify your response.

MKT 500 Week 10 Discussion Question

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http://hwgala.com/MKT-500-Week-10-Discussion-Question-231.htm

“Marketing Strategy” Please respond to the following:
• From the case study, judge the extent to which the marketing plan at Just Us! is outdated. Propose two (2) ways that Just Us! could improve the customer experience and thus sustain future growth. Provide a rationale for your response.
• * From the scenario, suggest two (2) marketing strategy options that Golds Reling, Inc. could implement. Next, select the option that you believe will be most effective for the new product launch. Justify your response.

MKT 500 Week 11 Discussion Question

Click on the Link Below to Purchase A+ Graded Course Material

http://hwgala.com/MKT-500-Week-11-Discussion-Question-232.htm

“Reflection” Please respond to the following:
• Reflecting on the past ten (10) weeks, specify what you believe are the two (2) most important concepts you have learned in this course.
• Predict two (2) ways you will be able to apply these concepts to your current job and career in the future. Give your opinion on the manner in which this course’s learning outcomes contribute to the MBA curriculum. Provide a rationale for your response.

MKT 500 Assignments and Discussion Questions – Strayer University NEW

MKT/500 Complete Class Assignment – DQ’s – Strayer

MKT 500 Assignment 1: Part A: Your Marketing Plan
Click on the Link Below to Purchase A+ Graded Course Material

http://hwgala.com/MKT-500-Assignment-1-Part-A-Your-Marketing-Plan-220.htm
Due Week 4 and worth 400 points
From the start of this course, you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part A of your marketing plan. You are required to submit a marketing plan for a hypothetical company. Your plan must include the company’s background information, as well as information collected from Steps 1-4 of the Interactive Marketing Plan, located in the course shell.
Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.
Write an eight to ten (8-10) page paper in which you:
1. Construct a concise executive summary that provides the details of the outcomes of your marketing plan outcomes. The relevant outcomes include profitability, shareholder returns, and return on investment.
2. Conduct an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
3. Specify the primary and secondary target markets for your company.
4. Develop a branding strategy for your product / service that covers the brand name, logo, slogan, and at least one (1) brand extension.
5. Conduct a performance analysis with set benchmarks of 50% to 75% per annualized plan. Your analysis should include at least four (4) of the following metrics: tracking downloads of website content, Web site visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement. Develop four (4) quantitative and (4) qualitative marketing objectives from your chosen metrics.
6. Conduct both a SWOT analysis and needs analysis for your product/service. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.
7. Develop a marketing strategy for your product / service and determine an appropriate time frame for execution of the plan, i.e., 5, 10, 15 years. Provide a rationale for your time frame for execution.
8. Develop a positioning statement which should include, at a minimum, i.e., a benefit, user, competitive, or innovative statement about your product / service. Provide a rationale for your time frame for execution of your positioning statement.
9. Examine the relevant marketing science of customer behavior for your product / service.
10. Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

MKT 500 Assignment 2: Part B: Your Marketing Plan
Click on the Link Below to Purchase A+ Graded Course Material

http://hwgala.com/MKT-500-Assignment-2-Part-B-Your-Marketing-Plan-221.htm
Due Week 8 and worth 400 points
For this assignment, you will include Part A of your marketing plan which has addressed the feedback from your professor. You will also need Steps 5-7 of the Interactive Marketing Plan, which you have completed within the course shell. In this final assignment, you will compile the previous assignment, addressing the feedback from your professor, as well as adding the marketing strategies.
Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.
Write an eighteen to twenty (18-20) page paper in which you:
11. Revise your executive summary from Assignment 1, based on the outcomes and implementation of your marketing plan.
12. Develop your company’s mission statement and company introduction.
13. Develop the company’s branding, pricing, and distribution plan.
14. Provide the following marketing strategy information:
Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses.
Develop the differentiation strategy in relation to the closest competitor.
Establish whether the company’s intention is to be a leader or follower within the industry.
Assess the level of impact that the salient macro-environmental issues (e.g., legal, technological, social, and economic, etc.) and trends with which the company must contend could potentially have on the company’s marketing strategy.
Predict the most significant trend to impact the business. Formulate a strategy for the company to minimize or capitalize on this trend.
15. Construct an implementation strategy for your hypothetical company in which you specify the essential activities and responsibilities. Include a timetable for completion of each component of your strategy.
16. Develop a five (5) year expansion plan that includes future profitability and market share growth. Include necessary graphs to explain your plan.
17. Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.
18. Choose two (2) performance standards, two (2) monitory methods, and two (2) financial controls that you would implement that differ from the standards that you had provided in Assignment 1. Justify your choices.
19. Assess the potential for your company’s overall performance in relation to the marketing plan objectives.
20. Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company’s advertising strategy.
21. Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

MKT 500 Week 1 Discussion Questions

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http://hwgala.com/MKT-500-Week-1-Discussion-Question-222.htm

“Reflection” Please respond to the following:
• Reflecting on the past ten (10) weeks, specify what you believe are the two (2) most important concepts you have learned in this course.
• Predict two (2) ways you will be able to apply these concepts to your current job and career in the future. Give your opinion on the manner in which this course’s learning outcomes contribute to the MBA curriculum. Provide a rationale for your response.

MKT 500 Week 2 Discussion Question

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http://hwgala.com/MKT-500-Week-2-Discussion-Question-223.htm

“The Tata Nano: The People’s Car (A) and Maslow’s Hierarchy of Needs” Please respond to the following:
• From the case study, categorize the Nano’s marketing segments that have the greatest influence on its sales. Assume you are the marketing manager at Tato responsible for consumer marketing. In your own words, outline a plan that Tato could implement in order to make the process to purchase the Nano more efficient for potential buyers.
• * From the scenario, analyze each level of Maslow’s hierarchy of needs, and articulate the level which most affects you when making a purchase. Provide support for your rationale by utilizing an example.

MKT 500 Week 3 Discussion Question

Click on the Link Below to Purchase A+ Graded Course Material

http://hwgala.com/MKT-500-Week-3-Discussion-Question-224.htm

“Targeting Segments and Brand Positioning Statements” Please respond to the following:
• From first e-Activity, break down the segmentation variables used for Baby Boomers versus Gen Nester. Compare the major differences and recommend one (1) new and unique variable for each segment. Provide a rationale for your response.
• From the case study and the second e-Activity, appraise two to three (2-3) points of differentiation (POD) benefits of a product with which you are familiar, and focus on the capacity of each benefit to illustrate a meaningful difference from its competing products. Specify the key aspects of the product’s associated marketing that led you to select your chosen product attributes as POD benefits. Provide a rationale for your response.

MKT 500 Week 4 Discussion Question

Click on the Link Below to Purchase A+ Graded Course Material

http://hwgala.com/MKT-500-Week-4-Discussion-Question-225.htm

“Core Market Offerings and Defining the Product” Please respond to the following:
• From the case study, take a position on whether Tropicana did or did not make a major mistake in changing its product packaging. Next, suggest the next two (2) steps that you believe Tropicana should take in its branding strategy in order to counteract the initial negative response to the new product packaging. Provide a rationale for your response and do not duplicate your classmates’ responses.
• * From the scenario, prioritize the attributes of Golds Reling’s brand from the brand map presented in the scenario according to the attributes that you believe would be most important to the new tablet’s target market. Provide support for your response.

MKT 500 Week 5 Discussion Question

Click on the Link Below to Purchase A+ Graded Course Material

http://hwgala.com/MKT-500-Week-5-Discussion-Question-226.htm

“New Product Development and The Product Life Cycle” Please respond to the following:
• * From the scenario, analyze the goals, product, price, and promotion for the new product launch in each stage of the product life cycle. Recommend two (2) marketing tactics and strategies that the intern should consider in order to increase product revenue over time. Provide rationale for your response.
• From the e-Activity, imagine you are on the marketing team for the Smart Car Company, which is looking to expand its current automobile offerings. First, propose one (1) possible new product or extension that your team could offer to either Smart Car Company’s existing target or a new target market. Next, formulate one (1) strategy for marketing your product to your selected market. Justify your response by comparing your strategy to the current Smart Car market and the challenges it is strategically facing.

MKT 500 Week 6 Discussion Question

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http://hwgala.com/MKT-500-Week-6-Discussion-Question-227.htm

“Pricing Products and Distribution Channels” Please respond to the following:
• From the case study, suggest the pricing strategy that you believe will be the most effective for the QTG division of PepsiCo. Evaluate the degree to which each of PepsiCo’s distribution channels effectively leverages the corporation’s core competencies. Provide a rationale for your response.
• * From the scenario, evaluate the capacity of the most common distribution channels available for the new product launch to provide consumers with easier access to the product. Speculate on the extent to which Golds Reling, Inc. could use each channel to meet profit goals. Choose the most beneficial distribution strategies, and suggest two (2) ways in which this selection could potentially affect consumer adoption of the new product. Provide a rationale for your response.

MKT 500 Week 7 Discussion Question

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http://hwgala.com/MKT-500-Week-7-Discussion-Question-228.htm

“Advertising Media and Integrated Marketing Communications (IMC)” Please respond to the following:
• * From the scenario, distinguish between two to three (2-3) different types of advertising media available for the new product launch. Provide two (2) suggestions for the marketing intern that will help her to create an advertising budget.
• From the first e-Activity, outline the design for an IMC campaign that would use a different media other than the one used in the product or service you reviewed. For example, if the advertisement you reviewed was designed for the radio, consider the details for a complimentary Web or magazine advertisement.

MKT 500 Week 8 Discussion Question

Click on the Link Below to Purchase A+ Graded Course Material

http://hwgala.com/MKT-500-Week-8-Discussion-Question-229.htm

“The Importance of Social Media and Web Analytics” Please respond to the following:
• From the case study, assess the degree to which Salina Siu effectively used YouTube to develop customer loyalty. Appraise the success potential of at least two (2) other social media methods that Salina could use to promote her business. Justify your response.
• * From the scenario, prioritize the most significant components of a social media campaign according to the level of influence each could have on the new product launch. Examine both the social media tools that will provide the highest return on investment (ROI), and two (2) key performance indicators (KPIs) that one could use to measure success. Provide a rationale for your response.

MKT 500 Week 9 Discussion Question

Click on the Link Below to Purchase A+ Graded Course Material

http://hwgala.com/MKT-500-Week-9-Discussion-Question-230.htm

“Measuring Customer Satisfaction and Focus Groups” Please respond to the following:
• From the case study, hypothesize the usefulness of the NPS data as it applies to customer satisfaction scores for Finale. Provide a rationale for your response.
• * From the scenario, propose two (2) methods that Golds Reling, Inc. could use in order to effectively measure customer satisfaction for the new product launch. Choose the most effective method, and suggest one (1) process that the organization could follow in order to implement your chosen method. Justify your response.

MKT 500 Week 10 Discussion Question

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“Marketing Strategy” Please respond to the following:
• From the case study, judge the extent to which the marketing plan at Just Us! is outdated. Propose two (2) ways that Just Us! could improve the customer experience and thus sustain future growth. Provide a rationale for your response.
• * From the scenario, suggest two (2) marketing strategy options that Golds Reling, Inc. could implement. Next, select the option that you believe will be most effective for the new product launch. Justify your response.

MKT 500 Week 11 Discussion Question

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http://hwgala.com/MKT-500-Week-11-Discussion-Question-232.htm

“Reflection” Please respond to the following:
• Reflecting on the past ten (10) weeks, specify what you believe are the two (2) most important concepts you have learned in this course.
• Predict two (2) ways you will be able to apply these concepts to your current job and career in the future. Give your opinion on the manner in which this course’s learning outcomes contribute to the MBA curriculum. Provide a rationale for your response.