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MKT 505 Week 11 Discussion Question – New

MKT 505 Week 11 Discussion Question – Strayer New

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Week 11 DQ:
Week eleven: Wrap up
1. A latent market (latent demand) is one in which demand would materialize if an appropriate product was available (ie. flying car). Name a product that you wish was on the marketplace, and briefly explain why you would like to purchase that product.
2. In your opinion, what is the major factor that has contributed to the success of e-commerce? Provide an example to substantiate your answer.
3. If you could change one thing about this course, what would you change?

MKT 505 Week 10 Discussion Question – New

MKT 505 Week 10 Discussion Question – Strayer New

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Week 10 DQ:
Week ten: Leadership, organization, corporate social responsibilities
1. As companies grow and are acquired by conglomerates, do you think the product changes for the better or worse? Briefly explain your answer.
2. Scenario: You have been hired as the marketing manager of a large company. What will you do or say to ensure that your employees are highly ethical?
3. NAFTA has been a very debatable issue, and consumer opinion has typically changed since it was first implemented. Do you think NAFTA has been good or bad for the countries involved?

MKT 505 Week 9 Discussion Question – New

MKT 505 Week 9 Discussion Question – Strayer New

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Week 9 DQ:
Week nine: competitive advantage
1. Name a global company with which you are familiar. Briefly describe how that company has created a sustainable competitive advantage.
2. Briefly explain why innovation is important in today’s world. Provide an example to substantiate your answer.
3. Briefly explain why the concept of fair trade products appeals to some consumers, but not all consumers.

MKT 505 Week 8 Discussion Question – New

MKT 505 Week 8 Discussion Question – Strayer New

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Week 8 DQ:
Week eight: Communication decisions of sales promotion, personal selling, special forms of communications; digital revolution; social media
1. In your opinion, why is the concept of product placement an important advertising campaign? Provide an example to substantiate your answer.
2. Provide an example of when an infomercial would be necessary to ensure success of a product. Briefly explain why.
3. Name an advertisement or marketing campaign that you consider to be awful and horrible. Briefly explain why that was the worst ever.

MKT 505 Week 7 Discussion Question – New

MKT 505 Week 7 Discussion Question – Strayer New

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Week 7 DQ:
Week seven: Channels and physical distribution; communications decisions of advertising and public relations
1. Briefly explain the major consequence of selecting a bad channel intermediary. Provide an example to substantiate your answer.
2. Briefly explain why a company cannot always use the same marketing campaign for all of its target markets. Provide an example to substantiate your answer.
3. Briefly describe your favorite advertisement or marketing campaign of all time, and why that is (was) the best ever.

MKT 505 Week 6 Discussion Question – New

MKT 505 Week 6 Discussion Question – Strayer New

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Week 6 DQ:
Week six: Brand and product decisions; pricing decisions
1. At times, a company can sell a product without having to adapt it, such as water. Provide an example of a product that must be adapted to be sold in a nation other than the one where it is currently sold, and explain how the product would need to be adapted.
2. Provide an example to explain this concept: Think global, but act local.
3. Name a generic branded product to which you are loyal. Briefly explain why you have chosen to purchase the generic brand over the national brand.

MKT 505 Week 5 Discussion Question – New

MKT 505 Week 5 Discussion Question – Strayer New

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Week 5 DQ:
Week five: Importing, exporting, and sourcing; global market strategies of licensing, investment, and strategic alliances
1. Which marketing entry strategy (ie. Exporting, contractual agreement, strategic alliance, foreign direct investment) would you recommend for a small company that sells a unique food product? Briefly explain why you chose that strategy.
2. Briefly explain why the exchange rate can be an issue when selling to people outside of one’s own country.
3. At times, companies will take advantage of other nations, and build manufacturing plants in countries with more liberal pollution regulations. Is this policy ethical?

MKT 505 Week 4 Discussion Question – New

MKT 505 Week 4 Discussion Question – Strayer New

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Week 4 DQ:
Week four: Global information systems; marketing research; segmentation, targeting, and positioning
1. Positioning is the act of differentiating a brand in consumer minds from its competitors in terms of attributes and benefits. Name a specific product, its target market, and how the company differentiates its product from its competition.
2. Provide an example for this statement: A society’s attitude toward leisure time often affects the marketing and purchase of products.
3. Scenario: You are going to be sent on an international assignment for three years. To what nation would you want to go, and what would you do to help you prepare for that assignment?

MKT 505 Week 3 Discussion Question – New

MKT 505 Week 3 Discussion Question – Strayer New

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Week 3 DQ:

Week three: Social and cultural environments; political, legal and regulatory environments
1. Do you agree or disagree with this statement? A person’s perception of market needs is framed by his/her culture. Briefly explain why you chose that answer.
2. In your opinion, what is the most significant issue that can lead to a legal problem or issue for a global company? Provide an example to substantiate your answer.
3. In your opinion which of these statements is more correct? Briefly explain why you chose that answer.
a. When determining what toys to sell to young children, culture plays an important role.
b. When determining what toys to sell to young children, culture does not play an important role.

MKT 505 Week 2 Discussion Question – New

MKT 505 Week 2 Discussion Question – Strayer New

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Week 2 DQ:
Week two: Global economic environment; global trade environment
1. Briefly explain why a company can be successful when it target markets to consumers in low income countries. Provide an example to substantiate your answer.
2. Briefly explain why an ethnocentric orientation often lead to the standardization of products.
3. Choose a country you would like to visit. You can find information about it in the fact book at www.cia.gov. After researching the country, would you consider living there? Briefly explain why you chose that answer.