MKT 475 Week 10 Quiz 9 Chapter 14 – Strayer

MKT 475 Week 10 Quiz – Strayer (All Possible Questions With Answers)

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Chapter 14

Designing Market-Driven Organizations

True/False Questions

1. Traditional companies decentralize decision making when they run into hard times like economic downturns.

406

2. In traditional organizational structures, units were either within the organization and closely connected to other units, or they were outside the organization and not connected at all.

407

3. Knowledge workers may operate more effectively as conventional employees rather than “internal partners.”

407

4. The management of knowledge workers puts less emphasis on innovation and creativity.

407

5. “Talent marketplaces” inside the organization allow capable employees to plot their own career paths internally.

407

6. A key characteristic of new organizations is an emphasis on managing organizational process, rather than a primary emphasis on structure.

410

7. In the past, organizations were designed for agility and responsiveness rather than stability.

412

8. A key advantage of functional organizational design is its customer focus.

425

9. A new-product team is different from a venture team in a new-product team is comprised of functional specialists working on a specific new-product development project.

425

10. The market-focused organizational design is often used when a single product or a closely related line is marketed to one market target.

425

Multiple Choice Questions

11. Which of the following is true of conventional approaches to organizing?
A. Ideas and commands flow vertically between center and business units
B. Information and flow of knowledge between units are unrestricted 
C. Decision making is decentralized
D. Organizational hierarchy is not visible

406
12. Which of the following does the management of knowledge workers emphasize on?
A. Formal structures
B. Talent management
C. Reporting lines
D. Conventional culture

407

13. Which of the following does the management of knowledge workers emphasize less on?
A. Talent management
B. Team leadership
C. Formal structure
D. Culture of innovation

407

14. _____ are influential individuals who move across network clusters and carry ideas from one corporate silo to another and thereby generate new ideas.
A. Knowledge mules
B. Networked workers
C. Formal reporters
D. Silo scribes

409

15. Which of the following processes’ function is to define value for the organization?
A. New product development
B. Knowledge management
C. Logistics
D. Customer service

411

16. Which of the following processes’ function is to create value for the organization?
A. New product development
B. Logistics
C. Customer service
D. CRM

411

17. Which of the following processes’ function is to deliver value for the organization?
A. CRM
B. New product development
C. Knowledge management
D. Customer service

411

18. Which of the following is the first stage in aligning the organization with the market?
A. Aligning customer-based units with customers
B. Using integrating mechanisms such as segment managers
C. Improving alignment through informal lateral integration
D. Integrating functions like global account coordinators and market segment specialists

414

19. Which of the following is the final stage of organizational evolution?
A. The functional or product organization is retained.
B. Sales or product management takes informal steps to cross silos and solve customer problems.
C. Organizations use integrating mechanisms such as key account or segment managers.
D. Comprehensive approaches are adopted to get full structural alignment with the market.

414

20. The _____ of marketing activities across multiple functions is more common in market-oriented businesses serving business customers, and operating in uncertain markets with uncertain technologies.
A. centralization
B. integration
C. diffusion
D. collection

420
421

21. Which of the following marketing organizational forms is highly effective for tasks requiring little specialized investment, are nonroutine, and difficult to assess?
A. Bureaucratic form
B. Transactional form
C. Organic form
D. Relational form

422

22. Which of the following is an appropriate usage context for a transactional marketing organizational form?
A. Tasks that are repetitive, easily assessed, with no specialized investment required
B. Tasks that are repetitive, easily assessed, and requiring specialized investment
C. Tasks that are infrequent, difficult to assess, requiring highly specialized investment
D. Tasks that are nonroutine, difficult to assess, requiring little specialized investment

422

23. Which of the following is an appropriate usage context for an organic marketing organizational form?
A. Under competitive market conditions, low environmental uncertainty
B. Conditions of market failure, high environmental uncertainty, infrequent tasks
C. High environmental activity, under competitive market conditions, frequent tasks
D. Conditions of market failure, low environmental uncertainty, repetitive tasks

422

24. Which of the following are the performance characteristic of a bureaucratic marketing organizational form?
A. Highly effective for appropriate tasks, less adaptive
B. Highly adaptive, less efficient
C. Highly effective and efficient, less adaptive
D. Highly effective for nonroutine, specialized tasks, less efficient

422

25. Which of the following marketing organizational forms have the following performance characteristics: most efficient form; highly effective for appropriate tasks; less adaptive?
A. Bureaucratic form
B. Transactional form
C. Organic form
D. Relational form

422

26. Which of the following conditions suggests a market-oriented organizational design?
A. Substantial differences in the customer requirements in a given target market
B. Substantial similarities in the customer requirements in a given target market
C. Single market targets being served by dedicated strategic business units
D. Greater use of organizational designs that focus on products rather than customers

423

27. _____ organizational design assigns departments, groups, or individuals, responsibility for specific activities, such as advertising and sales promotion, pricing, sales, marketing research, and marketing planning and services.
A. Product-focused
B. Functional
C. Market-focused
D. Matrix

424

28._____ organizational design is used when a business unit serves more than one target and customer considerations are an important factor in the design of the marketing organization.
A. Product-focused
B. Functional
C. Market-focused
D. Matrix

425

29. Which of the following organizational designs would utilize a cross-classification approach that emphasizes two different factors, such as products and marketing functions?
A. Functional organizational design
B. Market-focused design
C. Product-focused design
D. Matrix design

426

30. Which of the following is a limitation of an internal marketing organization design?
A. Less control of activities
B. Limited familiarity with company operations
C. Lower commitment of employees to the organization
D. Lack of experience in other business environments

0

Essay Questions

31. Explain the traditional organizational structure and its limitations.

32. Describe the dependence of innovation and growth on knowledge workers. What should the management of these workers emphasize on?

33. Explain the importance of organizational agility and flexibility.

34. Give an account of the challenges in integrating marketing with other activities in a company.

35. Explain the issue of integration vs. diffusion in the organizational design of marketing.