MKT 505 Week 9 Discussion Question – New

MKT 505 Week 9 Discussion Question – Strayer New

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Week 9 DQ:
Week nine: competitive advantage
1. Name a global company with which you are familiar. Briefly describe how that company has created a sustainable competitive advantage.
2. Briefly explain why innovation is important in today’s world. Provide an example to substantiate your answer.
3. Briefly explain why the concept of fair trade products appeals to some consumers, but not all consumers.